Why Yves Rocher Is The Real Deal And Original Botanical Beauty Expert

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Why Yves Rocher Is The Real Deal And Original Botanical Beauty Expert

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The Yves Rocher Scenography

Why Yves Rocher Is The Real Deal And Original Botanical Beauty Expert

45 minutesof Walk-through ExhibitionA MULTI SENSORY EXPERIENCE
never to be forgotten

All the secrets of Yves Rocher are revealed for the first time in this stunning walk-through exhibition: Yves Rocher Scenography.

This original, innovative and very moving multi-sensory experience will take visitors deep inside the different realms of the Yves Rocher Brand.

The story of the Brand's history, know-how and core values is told interactively, through a series of unique, dynamic exhibition spaces!

It all began with one man, his love of nature, the inspiration he found in the plant world, and his desire to create a beauty brand within the reach of all women.

The first room tells the story of Monsieur Yves Rocher, his vision and his ambition, personified nowadays by a workforce of thousands.

It shows the incredible development of the Yves Rocher brand, conceived in 1959 in a simple attic, now a famous multinational based in Brittany.

The second room presents a very original audio, visual and olfactory display, inviting visitors to marvel at the astonishing powers of nature and discover the life force of the plant world, which have been an inspiration to our Botanical Beauty researchers ever since the earliest days of the Yves Rocher Brand.

This astonishing room is a stylised representation of a real research laboratory, and shows how the active botanical ingredients travel from the plant to the skin, in the hands of the Yves Rocher experts.

Here, the spectator follows the entire process, from botanical to industrial manufacture, via cultivating the plants, harvesting, extracting the active ingredients, right through to formulation.

This is an immersive, informative and appealing way of learning all about Botanical Beauty.

The fourth room is a journey back in time: in a few seconds, you find yourself inside the Attic as it was in 1959, the place where Monsieur Rocher developed and manufactured his first beauty cream.

Here you come to appreciate, with a thrill, the depth of that initial commitment: to dedicate his life to women's beauty and to repay Nature's gifts in kind.

A powerful, world-changing vision, shared and perpetuated by the Rocher family and going beyond the Yves Rocher Brand itself.

The last room is open to the whole world, introducing us to women who are ordinary and at the same time extraordinary, in their commitment and their action to protect the environment. Put in the spotlight in a monumental video show, the winners of the Yves Rocher Foundation's “Women of the Earth” Award share with us their human adventure.

Your tour takes you through five exhibition rooms: each has its own theme, and all take you on a sensory journey, courtesy of new technical processes conceived, designed and produced by a team of 80 professionals: two scenographers, one stage director, scriptwriters, cameramen, designers, set builders, sound engineers, gaffers, actors, etc.
An original symphonic work, composed especially by a film music composer and performed by 43 classical musicians and a ten-voice choir, accompanies you throughout your tour.

Two “décor” teams joined forces to create a series of individualistic settings: a section with sleek, elegant décor; a décor of plants and organic matter; a stylised décor representing a science laboratory; etc.

The spectacular stage sets in each room are memorable features of your visit: video mapping projections, multiple video projections, on the walls and integrated into the décor, artistic, informative and moving film material, both fictional and documentary, motorised screens and special lighting effects, etc.

IndividualAdult aged 18 or over: €7.50Child aged between 7 and 18: €5.50Young child under the age of 7: FreeReduced entry fee*: €6

*students, large families, people with reduced mobility, jobseekers (proof of status required)

FamiliesFamily Pass*: €26

*2 adults, 3 or more children

Groupsminimum 20 people

Quotation upon request by email to groupes@maisonyvesrocher.com

Group of adults: €6

Group of children: €4

Book with our Reservations Team on +33 2 99 08 37 36 or at groupes@maisonyvesrocher.com

Yves Rocher Scenography is open:

  • From January to April Open Tuesday to Saturday from 10am to 6pm and Sunday from 11am to 6pm
  • From May to September Open every day from 10am to 7pm (Scenography closed on Monday morning)
  • From October to December Open Tuesday to Saturday from 10am to 6pm and Sunday from 11am to 6pm
  • Tours start every 20 minutes
  • Duration of tour 45 minutes
  • Last admission 1 hour before closing
  • Maximum numbers 20 people per session

The scenography is accessible to people with reduced mobility.

In peak season, you are strongly advised to book ahead of your arrival, on this website.

I want to book my session5immersive universes
45 minutes of sheer blissTourthe incredible Yves Rocher


Yves Rocher Boutique & Institute

Source: https://www.maisonyvesrocher.fr/en/scenography.html

Botanical Beauty

Why Yves Rocher Is The Real Deal And Original Botanical Beauty Expert

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Bris Rocher: an entrepreneur with a long-term view

Why Yves Rocher Is The Real Deal And Original Botanical Beauty Expert

The Rocher group has become a major player in the cosmetics world. What makes you so successful?

Bris Rocher: Three ingredients probably explain our healthy growth. The first is our shareholding, since our Group is 97% owned by one family. In a very difficult economic environment this is very reassuring for our staff, but also for our clients and for our environment in a wider sense.

Our company is indeed very close to its geographical roots, to La Gacilly in Brittany, where 85% of our manufacturing takes place. This offers a real guarantee for local employment. Being a family Group encourages a long-term view and allows us to grow at our own pace while respecting our values.

In fact when I really think of it, I only see benefits to this!

The second ingredient is the affordability of our products and the great proximity we keep wit our clients. Finally, the third ingredient is a natural brand. We are a “Creator of botanical beauty care”.

In addition to the natural characteristics of our products, we have for many years been committed to the environment. For our 50th anniversary – in 2009 – we made a commitment to plant 50 million trees.

And we are doing it! We were also among the very first companies to stop testing our products on animals.

My grandfather Yves Rocher was a bold visionary. To start a cosmetics company deep in Brittany was a real gamble.

Bris Rocher , Chairman and CEO of the Rocher Group

B.R: These three ingredients –a family group, affordable products and a natural brand– are now more than ever in line with the expectations of consumers in search of meaning. These ingredients defined our brand as soon as it was launched in 1959. In that sense my grandfather Yves Rocher was a bold visionary. To start a cosmetics company deep in Brittany in those years was a real bet.

The yves rocher brand is among france's three favourite brands*. How do you explain this?

B.R: The Yves Rocher brand has a very real identity. It is personified by a man, a promise and a place. We have our own botanical garden with 1,100 species of rare plants, 125 acres of organical fields, an outdoor photography festival, three factories in Brittany, a green hotel and spa and a nature foundation. In the world of cosmetics few brands have such content.

What is your international strategy?

B.R: We generate 37% of our revenues in France, 35% in Western Europe and 15% in Eastern Europe. We are present in more than a hundred countries.

Asia is obviously a thriving region and we are looking closely at countries Vietnam, Thailand, or the Philippines, in addition to China of course. Africa is another development axis, a continent with which we have great natural proximity and where everything remains to be built.

In Russia, the Middle East and Turkey our brands are growing at a rate of 30%. We also have a subsidiary in Mexico with real growth potential.

What about the digital revolution and the upheaval it is creating in consumer trends?

B.R: It cannot be ignored! We use it in three ways: media, distribution channel (e-commerce) and as a tool to serve our brands. E-commerce is a good thing – and represents approximately 10% of our sales –, but must be done in a measured way to avoid becoming too “intrusive”.

Retail remains our strongest sales channel. Our shops currently 41% of our sales, while 10 years ago mail order sales were predominant. With 650 shops in France and some 2,300 shops throughout the world (excluding sales points in department stores) we have created a real network of local outlets.

Our shops are places of contact, advice and experience. The digital world will not replace this. On the contrary, I think there is a revival in shop sales. In April, we inaugurated a 450 sq. m. Yves Rocher concept store on three floors located at 43 boulevard Haussmann in Paris.

The same address where my grand father opened his first 35 sq. m. Parisian store in 1969…

The yves rocher brand is positioned as a “creator of botanical beauty care”. What does that mean?

B.R: My grandfather created his first creams using plants. Since then we have continued on this path thanks to a team of experts –all passionate about their job– who work in our research centre in Brittany.

We have ethno-botanists, agricultural engineers, phytologists, formulators and dermatologists… The latest creation from our research and development centre is the Ice Plant, a “life plant” that lives in the most extreme conditions.

We cultivate it in Brittany and thanks to a unique patented process –enzymatic cryogenic extraction– we extract its active principles without altering them and without any solvent. It inspired our Plant Serum range.

The active principle is 100% plant-based and is absorbed by the skin much better than classic products hyaluronic acid. Plant cosmetics are a real change in a world dominated by chemical products. When you think that there are still innumerable plants waiting to be discovered, what better laboratory could one dream of?

* Posternak-Ifop ranking “The French's preferred brands” – June 2015

Source: https://www.societegenerale.com/en/entrepreneurs-focus/interviews/bris-rocher-entrepreneur-long-term-view